And smartphone platform of choice is none other than the ubiquitous Android. As the price of feature and smart phones continue to intersect, people will start dropping their feature phones for smartphones. Price parity is becoming increasingly evident.
#Cell phone os market share 2014 android
But Android powered devices happen to dominate. Feature phones are supposed to drive the most sales as they are the cheapest of the lot. But it is still quite interesting that Android comes on top. The top 3 OSes are very common on cheap phones everyone can afford. In all, it appears cost is a major determinant in who gets the larger share of the African Mobile OS space. We believe the multitude of Asian origin aka “Chinko” phones that run on custom Java OSes fall under this category. One interesting entry on the graph is unknown OS category.
#Cell phone os market share 2014 series
Microsoft now owns Nokia’s mobile division and the new management is rumoured to have plans to kill the Series 40 Asha line in favour of Windows Phone. Series 40, the once leading OS that powers the Asha range of devices has been on steady decline since September of 2013. There was a slight dip in marketshare between September and November of 2013 but after then, there has been no looking back for Android. Here’s what the Mobile OS landscape looks like for Africa.Īndroid clearly has Africa. Again, Global Stats from Statcounter comes to our aid. What would be interesting to know is which is the dominant Operating System on these devices. The African market is a mobile hungry market. We don’t know what exact percentage of that figure was en-route to Africa. The International Data Corporation estimates that about 1.2 billion mobile phones were shipped worldwide, between 2013 and the first quarter of 2014.
Also, IDC expects the trade to hold sufficient inventory leading to a lesser intake in Q4 2014.Now that we have a good idea which mobile phone platforms dominate the Nigerian and African space, it’s only natural that we would want to know which mobile Operating Systems dominate. Karbonn, which controls 8% of the smartphone market share, made 85% of their shipment volume on handsets priced less than $100. Lava is also in the top five vendors along with Motorola.Īccording IDC India, the shipment growth in Q3 was largely a push from festive demand. The quarter was good for Micromax its market share has increased from 18% in Q2 2014 to 20% in Q3 2014. However, consumers need larger screen sizes to enjoy media content and with the 4G rollout expected in CY2015, we expect the Phablets segment to pick up again,” said Kiran Kumar, Research Manager, Client Devices, IDC India. Smartphones with screen sizes between 4.5 inches and 5.5 inches are seen as the sweet spot for consumer preference. "With 6% of the overall smartphone market, Phablets (which IDC defines as smartphones with a screen size of 5.5 inches - 6.99 inches) are observed to be hitting a plateau. The overall mobile phone market has increased from 19% last year to 32% in Q3 2014. India witnessed the highest rate of growth - over 18% - in smartphone sales in Asia Pacific region during January-March 2014, outshining countries like China.Īccording to IDC’s Q3 2014 numbers, phone vendors in India shipped a total of 23.3 million smartphones compared to 12.8 million units in the same period of 2013. The highlight of the report is that a large chunk of Indian users are making a transition to affordable smarter devices from feature phones. Lava and Karbonn each has an equal share of 8%, and Motorola has 5%, while other vendors command 36% of the market. At present, Samsung has a 24% share, shrunk from 36% in Q1, while Micromax has a 20% share. Besides the disappearance of Nokia and re-emergence of Motorola on the list, the overall mobile market looks like last year’s with 9% YoY growth.
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